Small scale producers would benefit from attending local food events.
That's the message from the managing director of the Isle of Man Creamery.
Government is appealing to businesses dealing in food grown, reared, caught, brewed, pickled, baked or smoked here to market themselves at events like the Royal Manx Agricultural Show.
It forms part of the 'Food Matters' strategy - which is expected to grow the industry by £50 million over the next 10-years.
Speaking from experience Findlay Macleod says interacting with customers one-on-one aids growth:
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