Motorists who travel over the Mountain Road during this year's TT will be met with the face of one motorsport fan who didn't go home alive.
A billboard showing 22-year-old Lewis Clark, and the remains of his burnt out bike, is being installed at the Ramsey Hairpin.
It's part of a road safety campaign to encourage people to ride and drive safely during the TT fortnight.
Lewis died in August 2015 after a head on collision with another biker - the billboard caption reads "Will you complete your lap? I couldn't through no fault of my own."
It supports an awareness video made by his mother Beverley Clark, and the Roads Policing Unit, last year which urges people to learn lessons from his tragedy: