'For all our sakes, slow down' - that's the hard hitting message of this year's TT road safety campaign which has been launched today.
Visitors and locals are being told they need to take responsibility for their own personal safety.
Emergency services and the government are asking motorists to think more carefully, heightening their awareness of the dangers whilst driving.
Trying to ensure the number of fatalities remain low - with only one death on the roads last year - chief constable Gary Roberts says it's imperative that people listen:
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