UK authorities ban Sky Bet ad

Thursday, 14 March 2019 06:04

By Rob Pritchard @rpritchard9

An advert from a company owned by Onchan-based Pokerstars has been banned by UK authorities for being irresponsible.

Sky Bet, bought out by Pokerstars for £3.4 billion last year, aired the advert fronted by presenter Jeff Stelling.

But after complaints it implied sports knowledge could make you a successful gambler, the Advertising Standards Authority stepped in.

The ASA said the ad gave a misleading perception of a gambler's control over successful betting which could lead to irresponsible gambling.

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