The Palace Hotel and Casino has announced it will carry the Best Western brand from the end of next week.
The American franchise will see its first day in service as from next Friday.
The hotel will remain under the control of the Sefton Group but will become the first Best Western in the British Isles to incorporate a casino and will be the only BW hotel brand in the Island.
Director of hotels and leisure at Sefton, Adrian Brockhouse told 3FM he was confident the announcement would have a positive effect on Isle of Man PLC (see audio).
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