3FM has launched its annual road safety campaign to make sure youngsters can be seen during the dark winter months.
Be Safe, Be Seen is now in its third year and sees reflective stickers given to all primary schoolchildren on the Island.
The stickers are also available from various locations around the Isle of Man.
Tom Richards of sponsor company Cannacord Wealth explains why the campaign matters:
CTH Insurance's managing director Alex Freeman explains why his company got involved:
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