A confectioner from Port St Mary is basking in his company's new-found fame, starring in Christmas adverts for UK supermarket chain Aldi.
Karl Berrie and his Berries Isle of Man Christmas puddings feature in their own Aldi Youtube video, co-starring Great British Bake Off finalist Holly Bell.
But he's also appearing on TV, with his puddings featuring in the Kevin the Carrot ads - the advert's had well over a million views online.
Karl says it's putting his company firmly in the spotlight:
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