Walkers will be guaranteed a photo finish in this year's Manx Telecom Parish Walk thanks to clever new technology.
Pic2Go will post photographs - taken by the official photographers - to instantly upload images to participants Facebook pages during the race.
Special software will recognise a barcode on the race number of each walker - Alex Barlow from MT says it's good way to keep updated on walkers' achievements:
Chief executive Mike Dee says the company is happy to invest in technology without spoiling the traditions of the race:
OUT: The event takes place on Saturday, June 20th - entries close on May 10th.
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