'Keep Calm' is the message for this year's TT road safety campaign.
With less than two weeks until the racing festival, locals and visitors are being told to 'keep calm and think bike, keep calm and slow down and keep calm and ride safe.'
Road safety head Samantha Heard says the message will be reinforced around the Island on posters, beer mats, buses and social media.
She says the campaign is designed to be bright and bold, eye-catching and based on the 'keep calm and carry on' posters.
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