Olympic gold medalist Peter Kennaugh is being used as part of a marketing campaign to attract new visitors to the Isle of Man.
Over the last two weeks officers from the Department of Economic Development have been promoting the Island at travel exhibitions.
These include Destinations and the Telegraph Outdoors Show as well as the London Bike Show.
It’s in an effort to appeal to those people looking for an active break.
Head of tourism Angela Byrne says famous faces help attract interest:
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