A new campaign into the benefits of buying local produce on the island is to be launched.
Due to appear on social media, the project aims to teach the Island about the power 'buying local' has for the economy.
Environment, Food and Agriculture Minister Geoffrey Boot says there has been great growth in Manx food and drink producers.
It will appear at food and drink outlets across the Island, and will feature artwork by local illustrator Alice Quayle.
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