Stargazing coverage 'priceless' says tourism boss

Thursday, 9 January 2014 00:00

The Isle of Man’s exposure in the UK press this week is on a par with a major advertising campaign.

The Island has just been crowned the best stargazing location in the British Isles - something which attracted UK press attention, reaching millions of people worldwide.

The last time the Island received a boost like this was from a TV advertising campaign in 2009/10 which cost well over £1 million.

Head of tourism Angela Byrne says some basic PR work has spawned the numerous write ups - and is branding the coverage priceless:

More from Isle of Man News

Forecast high winds cancel three ferries

This evening's 7.15pm ferry from Douglas to Heysham has been cancelled.
New Iranian ruler tied to Manx-registered company

The new ruler of Iran is reported to have built a global property empire with the help of a company based on the Isle of Man.
Temporary speed limits around TT course from this week

There's temporary speed limits around the TT course for over two months from this week as the Department of Infrastructure gets ready for the races.
Government considers laws for BYOB events

Justice and Home Affairs Minister Jane Poole-Wilson says her department's currently considering whether new laws are needed to cover Bring Your Own Booze events.
Police warn about bad behaviour in school - by parents

Police are warning parents to behave if they go to schools - or face a fine.
New fashion outlet for Peel this weekend

A new shop will throw open its doors in Peel this weekend.
Weather warning for gale force winds

Ronaldsway Met Office has issued a yellow weather warning for gale force winds tomorrow.
Politician raises questions about student loan changes

Onchan MHK Rob Callister has raised two potential changes to student loans, in questions to a minister.