Public Information Campaign to Hammer Home Anti-Mephedrone Message

Hard Hitting Plant Food Campaign to be Unveiled by Department of Home Affairs

In an effort to raise the profile of the damaging effects of Plant Food the Department of Home Affairs are planning a major public information campaign.

The first phase will see thousands of hard hitting posters depicting the body of somebody who had over indulged in the cocaine like substance.

It's hoped the serious messages will reach the target age demographic identified as potential abusers of the substance, 15 to 40.

Home Affairs Minister Adrian Earnshaw said it’s going to be a vital tool in raising public awareness to the damaging effects of the soon to be illegal drug.

(AUDIO ABOVE)