The government has launched a new incentive as part of the LoveIOM gift card, encouraging residents to spend locally during the week.
'Why Not Weekdays?' offers consumers 25% cashback, up to £50 per day, on purchases at participating venues from Monday to Thursday.
Over 40 hospitality businesses are registered to the scheme, which was launched last year to boost local spending.
For more information, or to buy a card, you can visit www.loveiom.com
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