Manx produce will stand out from the crowd on supermarket shelves - thanks to a new food label.
The Department of Environment, Food and Agriculture has created a provenance label which highlights local food and drink:
Chief Minister Howard Quayle launched the product yesterday - it's part of the Food Matters Strategy.
He says the importance of the sector to the Isle of Man shouldn't be understated:
Two Manxman crossings called off
New warning for coastal overtopping at high tide
Government wants to re-roof governor's home
EVF to roll out body cameras to all Island stores
Good news for Island's Vinted sellers!
Ferry sailings under threat this week
Mountain Road gritting gets underway
Civic Amenity Site issues statement after former manager admits fraud