The Isle of Man's gone pink today to raise money for the Manx Breast Cancer Support Group.
Mascot Booby Bear has been travelling around the Island visiting local businesses which are taking part in the campaign.
The charity says every penny donated stays on the Island to improve services and help Manx patients get the best treatment and care.
Volunteers are in Strand Street to chat with the public today, Friday, October 24, and later in the afternoon will gather at the new Mannin Cancer Help Centre at Noble's Hospital.
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