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High Street fighting back against online competition

As we enter the run up to Christmas how will the high street stand up against its online competition?

Although Strand Street was hit hard by the economic downturn it compared favourably against similar shopping areas in the UK.
 
Chairman of the Retail Committee for the Chamber of Commerce, Stephen Bradley, says Strand Street has been forced to adapt:
 
 
As Stephen told us the high street is gradually fighting back against online retail, which isn't quite the major concern that people think it is:

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