A gift shop tied to the Island' economic Development Minister has scrubbed all mentions of the word "TT" from its site after a local brewery fell foul of a government trademark.
This week, the Department of Economic Development threatened to sue Bushy's over using the initials on its merchandise.
But TT inspirations, which lists Laurence Skelly as a director, was selling TT gifts until the row broke - when it replaced the initials with "road races".
It's not yet known how many other Island businesses may be told to stop using the initials because the government has signed a contract with a rights-holder.
DED member Rob Callister says the government has a duty to protect its brand:
Taxi boss glad to be green amid rising fuel prices
10-day closure for Mountain Road
Survey on cannabis closes this week
Hotel boss labels visitor levy "absolutely insane"
Ramsey slashes library subscription fees
Star gets medical clearance to train for TT movie
Pool announces price hikes
Glen Helen restaurant reborn as farm shop!