3FM helping the Island's primary school children to 'Be Safe Be Seen' this winter

The Be Safe Be Seen campaign is set to launch across the Island's primary schools on October 16.

Sponsored by Kip McGrath, the 3FM initiative will aim to see all 5,900 primary school students kitted out with reflective stickers, making them more visible to motorists over the darker winter months.

The Roads Safety Team are also heavily involved in the campaign.

Road Safety Operations Manager Bernie Hall said it's about building on the children's already good knowledge of road safety. and having another incident free year.