Successful Ad Campaign To Be Re-Screened

Saturday, 20 February 2010 00:00

It’s been confirmed that the advertising campaign, which ran across numerous channels last year promoting the Isle of Man, has been recommissioned.

The Island lives campaign proved highly successful, depicting the three key elements of the Island way of life, adventure, lifestyle and nature.

Tourism and Leisure Minister Martyn Quayle says last years campaign was largely responsible for seeing 12,000 more visitors coming to the Island, generating millions of pounds of revenue.

(AUDIO ABOVE)

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