MTV believes the Isle of Man Festival could become one of the premier music events in the British Isles.
The iconic music brand is a media partner of July's event which takes place at Noble's Park in Douglas.
This summer will be the first staging of the festival which is set to attract thousands of fans.
Tickets are currently on sale at the Welcome Centre at the Sea Terminal or online at theisleofmanfestival.com from next week.
Headliners Primal Scream and Paloma Faith have already been confirmed and Ali Thompson of MTV says it's an exciting project to be a part of (play audio):
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