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Local produce gets makeover with new food label

Manx produce will stand out from the crowd on supermarket shelves - thanks to a new food label. 

The Department of Environment, Food and Agriculture has created a provenance label which highlights local food and drink: 

Chief Minister Howard Quayle launched the product yesterday - it's part of the Food Matters Strategy. 

He says the importance of the sector to the Isle of Man shouldn't be understated: 

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