The Island’s new head of tourism, Angela Byrne, has been speaking to 3FM about the current state of the industry.
She told us that through target marketing, the popular series of TV adverts and a number of high-profile features on TV show the Isle of Man has weathered the storm of the past four years.
The most recent feature on ITV’s Countrywise was watched by more than four million people.
It would appear the Island is leading by example, as we found out when we spoke to Angela (see audio):
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