Government body spent £174k on social media influencers

Visit Isle of Man says it's spent almost £174,000 bringing social media influencers to the Island over the last five years.

A Freedom of Information request asked how much the organisation spent on influencers and how many contracts it had.

In its response it said it currently had agreements with two travel bloggers, but its marketing team and London-based Lexington Communications hired others on a case by case basis.

In total, it revealed it spent £173,707 over the last five years in content fees and trip expenses.