Douglas Council says it hopes the new TT beer tent operator will attract a wider audience than before.
This week, the local authority announced the Hooded Ram had won the tendering process to run the tent on the Bottleneck car park from 2018 until 2022.
In a statement, the council says the Douglas-based brewery aims to create a festival feel and re-imagine the leisure and hospitality site.
It says the company will offer a diverse programme of entertainment, live music, support for local charities, and artisan and street food.
Nobody from the Hooded Ram was available for comment.
Bin service urges people to stop tossing batteries
TT course road closure causing bus diversions today
MHK queries government worker expenses
Steam Packet sailings delayed tonight
PPE Medpro put into liquidation
Part of TT course closed tomorrow
Carl Cox backs cancer charity's TT fundraising auction
Business appeal over thousands in unpaid bills