A healthtech company run by one of Britain's most prominent venture capitalists has agreed to buy a women's health specialist amid rising corporate demand for the provision of fertility and other sexual health-related benefits to employees.
Sky News understands that Fertifa, which is run by Eileen Burbidge, will announce this week that it has agreed to buy Tuune, which produces regulated clinical software to help deliver personalised hormonal healthcare.
The deal - the value of which will not be disclosed - will continue Fertifa's diversification beyond its origins as a fertility benefits specialist into mental health, neurodiversity, weight management and infant care.
Tuune's technology assesses more than 70 symptoms alongside individuals' medical history to support clinical decision-making across contraception and menopause.
Founded in 2019, Fertifa has counted Meta - the owner of Facebook, Instagram and WhatsApp - among its clients, along with other blue-chip businesses such as Sony Music, H&M, Lululemon, Space NK and Virgin Group.
It raised £5m in funding from investors including Notion Capital, Triple Point Ventures and Speedinvest several years ago, following an initial pre-seed round led by Passion Capital - where Ms Burbidge was a partner.
She recently launched a new early-stage investment firm, NFG Ventures.
"Fertifa and Tuune have always shared a commitment to making personalised, evidence-based healthcare more accessible," Ms Burbidge said.
"This acquisition takes us another step forward in that mission and at an exciting time, as the Fertifa team continues to expand to cover more underserved healthcare needs for employees."
The Tuune deal follows Fertifa's acquisition of Juniper, which provides reproductive health insurance, last year.
"Tuune has always been about helping women feel understood and receive care that reflects their individual needs," said Shardi Nahavandi, founder of Tuune.
"We've built technology that brings scientific evidence and a detailed understanding of each woman together. I'm proud that Fertifa will take this work forward and help bring it to more people."
(c) Sky News 2026: Health benefits group Fertifa swoops on menopause specialist Tuune
Poundland owner turns to Thames Water creditors' lobbying firm as political heat rises
National Lottery operator shakes up top team amid slump in sales
After interest rate rise, the question now is how many more