'TTig' campaign launched ahead of TT 2024

Tuesday, 30 April 2024 11:37

'TTig' is a character designed to capture the attention of potential TT visitors.

Visit Isle of Man has launched a new marketing campaign to encourage TT 2024 bookings with the help of a familiar biking character.

Inspired by the 'Stig' of BBC's 'Top Gear' fame, the initiative named 'The Isle of Man, There's More to iTT' is a collaboration with the Department for Enterprise's Motorsport Team to explore the Island beyond the racing.

'TTig' is a character designed to capture the attention of potential TT visitors, as well as showcasing the Island’s extensive offering in a comedic and captivating way.

To watch the full campaign video, visit the link here.

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