'Sober October' is not for people suffering alcohol addiction.
That's the strongly worded message from the director of Motiv8 who says it is targeted at those of us who'd like to reduce the effects of excess.
This month has become synonymous with the Stoptober campaign encouraging smokers to quit - this new movement urges people to reduce their alcohol consumption and raise money for charity instead.
Thea Ozenturk says people who suffer from real addiction need to contact services that can aid their recovery instead:
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