With 3FM's 'Be Safe Be Seen' campaign officially launching a week today, we caught up with Jill and Andy Finch from main sponsor Kip McGrath to find out why they wanted to get involved.
They said they felt it was a great opportunity to play their part in helping safeguard school children over the darker winter months.
The scheme will see all of the Island's 5,900 primary school pupils issued with reflective stickers for their bags and coats, to ensure they're more visible to road users on the darker than usual walks too and from school.
Kip McGrath is a private tutoring centre, which has venues across the UK, and one in Onchan, and Castletown on Island.
Andy says he expects huge interest and engagement from the children.
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